What is The Stillspeaking Initiative?
The first phase of work in The Stillspeaking Initiative has
focused on identity with the express purpose of helping members fall
in love with the United Church of Christ. The Initiative is about
discerning abundance: seeing what is already there and allowing it to
grow and thrive with more love and more sharing. “Celebrating who we
are is a healthy part of a religious community’s faith.”1 UCC
Commercials will air across the country during Advent. Watch for
them. They are powerful.
God is Still Speaking
UCC Desired Brand Personality
(developed by Gotham, Inc.)
My roots go back 2000 years, but I am very much now and today.
I embrace modern intelligent thinking: Acceptance. Inclusiveness.
Justice. I can even be light-hearted. My open-armed approach is
appealing to people of all races and lifestyles. Which might explain
why my congregations are diverse and unique.
Another funny thing happens when you’re less judgmental. You allow
people to search, discover and flourish. My friends come to me to
seek their own answers, look inside themselves and explore their
relationship with God.
In the end, my personality is reflective of Christ’s. Open.
Embracing. Nurturing. And eternally relevant.
The Still Speaking Initiative…Unpacking the commercial
Watch for the “God is Still Speaking,” 30-second commercials
beginning December 1. It is estimated that as many as 45% of the
country will see the commercial 4-5 times in the month of December.
The Commercial is designed to…
- Speak to the alienated and those seeking a spiritual home
- Let the world know that there is a church unlike any they may
have known
- Invite people to come…and let them know No matter who you are,
no matter where you are on life’s journey, you are welcome here
- Raise the pride of members
- Embrace a common brand and theme:
God is Still Speaking
|
